Instagram has become one of the most popular social media platforms. It is one of the most engaging platforms and most businesses & organizations can certainly benefit from having a presence on Instagram. In this article, we will walk you through the most essential features...
We all have algorithms in our every day lives. For example, the taxi algorithm: Step 1: Go to the taxi stand Step 2: Get in the taxi Step 3: Give the taxi driver the address of your destination However, in this post, we are talking more specifically about a...
Notice the make over on your Facebook posts? After years of discussion about having a “dislike” button on Facebook, we are finally seeing some variation to the “like” feature. If you were hoping for a “dislike” button, however, you’ll be disappointed. As of yesterday, Facebook...
If you are hosting an event with attendees between ages 13 to 30, you cannot ignore Snapchat's latest announcement. Today, Snapchat rolled out a new feature that allows its users to create a personalized geo-filter. Before this, geo-filters were only available to large brands. Now,...
Automation is very common in today’s marketing world. It’s so common that we, the end-users, often feel so special whenever we receive a human-generated response. Automation tools are double-edged swords for marketers; on the one hand, it will save marketers a lot of time but...
President Obama delivered his final State of the Union (SOTU) earlier this month and I found myself laying in my bed watching bits and pieces of the SOTU via Snapchat. It really got me thinking, if the White House, with all the risk and private/confidential...
In 2015, over 26% of all marketing dollars were directed towards custom branded content. (CMO Council Research) Branded content is media, in the forms of music, picture, words, white papers, video etc...
“Everybody has a plan until they get punched in the face” - Mike Tyson One of the most common concerns regarding Social Media is how little control you have over the conversation about your brand. Once content is being created and posted, it is up to...
Social media platforms are constantly evolving, and it is a full time job just to keep up with them. We also understand that there are still thousands of businesses, non-profits, and communities who are just starting their brand's social media presence. We have put together a list...
With over one billion people using Facebook every day, it is only logical that businesses and communities want to create and maintain a strong presence for their brand on Facebook. "How do you maintain a strong presence on Facebook when you do not have a full time staff...