Instagram has become one of the most popular social media platforms. It is one of the most engaging platforms and most businesses & organizations can certainly benefit from having a presence on Instagram. In this article, we will walk you through the most essential features...
We all have algorithms in our every day lives. For example, the taxi algorithm: Step 1: Go to the taxi stand Step 2: Get in the taxi Step 3: Give the taxi driver the address of your destination However, in this post, we are talking more specifically about a...
A landing-page is a page within a website, usually created with a specific task and/or business goal in mind. The most popular function of a landing page is to capture end-user information, hence, the nickname “lead-capturing page”. Landing-pages differ from general websites in that the landing...
Notice the make over on your Facebook posts? After years of discussion about having a “dislike” button on Facebook, we are finally seeing some variation to the “like” feature. If you were hoping for a “dislike” button, however, you’ll be disappointed. As of yesterday, Facebook...
If you are hosting an event with attendees between ages 13 to 30, you cannot ignore Snapchat's latest announcement. Today, Snapchat rolled out a new feature that allows its users to create a personalized geo-filter. Before this, geo-filters were only available to large brands. Now,...
"Mitty and I, the founders of Candeavor, met in the lobby of a budget hotel in Sydney, Australia. We were there for the International Rotary Youth Leadership Awards and the Rotary International Convention. Although we were both from California, we came from very different backgrounds....
Automation is very common in today’s marketing world. It’s so common that we, the end-users, often feel so special whenever we receive a human-generated response. Automation tools are double-edged swords for marketers; on the one hand, it will save marketers a lot of time but...
In 2015, over 26% of all marketing dollars were directed towards custom branded content. (CMO Council Research) Branded content is media, in the forms of music, picture, words, white papers, video etc...
Many small non-profit organizations and clubs ask us for advice on how they can improve their website and digital presence on a tight budget. Often times their existing website will be an ancient beast we haven't seen since around 2003 -- back when Macromedia Flash...
Social media platforms are constantly evolving, and it is a full time job just to keep up with them. We also understand that there are still thousands of businesses, non-profits, and communities who are just starting their brand's social media presence. We have put together a list...